Velour, the plush fabric that once ruled the fashion scene in the 1990s and early 2000s, is making a stylish comeback. Whether you're a fashion buyer, a trend follower, or someone who simply loves comfort, this blog will give you the lowdown on why velour is back in the spotlight and how you can incorporate it into your wardrobe. But do people still wear Velour?
The Resurgence of Velour
Velour, often associated with luxury and comfort, has seen its ups and downs in the fashion world. Originally mocked for resembling upholstery fabric, velour gained popularity in the 1970s. It lost some of its appeal in the 1980s but surged back into the limelight in the late 1990s and early 2000s. This was largely due to high-profile fashion designers dressing celebrities in velour tracksuits, making the material synonymous with casual luxury.
The Y2K Trend
Fast forward to today, and velour is back with a vengeance as part of the Y2K fashion trend. This nostalgic comeback has been fueled by platforms like TikTok and influencers who are bringing back iconic looks from the early 2000s. According to Google Trends, searches for "velour tracksuit" have increased by 100% in the last year. The Juicy Couture velour tracksuit, a staple of early 2000s fashion, has become a classic once again, thanks in part to Gen Z rappers like Sexyy Red and Latto who have embraced the look.
Why Velour Is Back Now and Why Do People Still Wear Velour?
1. Comfort
One of the main reasons for velour's resurgence is its unparalleled comfort. The fabric is soft, stretchy, and perfect for lounging—qualities that are highly valued in today's athleisure and loungewear markets. Brands like Juicy Couture have expanded their velour offerings to include hoodies, joggers, and even athleisure sets, making it easier than ever to incorporate velour into your everyday wardrobe.
2. Versatility
Velour isn't just for tracksuits anymore. The fabric has found its way into a variety of fashion items such as dresses, tops, and even accessories like handbags and hair scrunchies. This versatility allows fashion enthusiasts to experiment with different looks, whether they're going for a casual day out or a more dressed-up evening appearance.
3. Nostalgia
For many, wearing velour is a trip down memory lane. The early 2000s were a simpler time, and fashion from that era brings a sense of nostalgia that resonates with both Millennials and Gen Z. This emotional connection adds another layer of appeal to velour fashion.
How to Incorporate Velour into Your Wardrobe
Velour Tracksuit Sets
The classic velour tracksuit set is the easiest way to get in on the trend. Pair it with some chunky sneakers and a casual tee for a laid-back, stylish look.
Velour Dresses
Perfect for autumn and winter, velour dresses are both elegant and cozy. Opt for darker shades like burgundy or navy to capture the season's vibe.
Velour Tops and Pants
Mix and match velour tops with jeans or skirts for a balanced outfit. Velour pants can be paired with simple tops to keep the focus on the luxurious fabric.
Accessories
If you're not ready to go all out with velour clothing, start small with accessories. Velour handbags, shoes, and hair scrunchies can add a touch of plush elegance to any outfit.
The Future of Velour Fashion
With its rich history and current popularity, velour is more than just a passing trend. Its combination of comfort, versatility, and nostalgia ensures that it will continue to be a beloved fabric in the fashion world. Whether you're a fashion buyer looking for the next big thing or a trend follower eager to stay ahead, velour offers something special for everyone.
Velour fashion is back and better than ever. From tracksuits to dresses and accessories, the fabric is making waves in the fashion industry once again. Ready to jump on the velour bandwagon? Don't wait—explore the endless possibilities this plush fabric has to offer and elevate your style game today.
Feel inspired? Share your velour looks with us using #VelourFashion and join the community of trendsetters who are bringing this luxurious fabric back into the spotlight.
